| Caged Bull PR Services |

The specific activities executed by Caged Bull PR as part of our partnerships are as diverse as our clientele. The common thread in all of our work is the desire to help clients realize their goals as efficiently as possible, utilizing all resources and leaving no opportunity uncovered. Specific capabilities and areas of expertise include:

+ Goal Identification and Long-term Planning

In an industry where publicists employ cutthroat tactics to secure even the smallest placement in media outlets that the target demographic will never be exposed to, CBPR strives to bring strategy back to the PR equation. By working with our clients to either understand their existing goals or develop goals that will further their needs, CBPR is able to implement strategic programs that make sense -- not just drive coverage.

+ Creative Brand and Project Management

With a bit of polish, clients’ big ideas can become the next must-have product or go-to service that the media will want to cover. With creative abilities that go far beyond knowing what looks good and will sell, Caged Bull PR can manage the painstaking process of working with various partners ranging from designers, web developers, distribution houses, packaging companies and more to simplify a launch or overhaul and retool an existing project. By working with a PR partner from day one, projects can be developed with media relations in mind, yielding greater success when it matters most.

+ PR Management

CBPR publicizes new and upcoming projects and products in a proactive manner and when news from the brand is slim and the media isn’t biting, we develop unique events, story angles and other programs that rekindle interest and drive coverage. Unsolicited queries are not simply responded to, but investigated to help ensure that each media opportunity is as on-strategy and in-depth as possible.

To date, placements have been secured with such coveted national media as The Today Show, Good Morning America, The Martha Stewart Show, Rachael Ray, ABC World News, The Associated Press, The New York Times, USA Today, Food & Wine, Gourmet, Bon Appetit, The Robb Report, and countless others.

The CBPR strategy isn’t to pester media with our clients’ news, but rather to feed our valued network of contacts the juicy stories and segments they crave.

Beyond our proactive and reactive media relations role, CBPR manages third party PR teams including those from book publishers, television networks and brands working with clients on endorsements. In doing so, CBPR ensures that no opportunity is missed and that the brand’s integrity remains intact.

+ Business Development

For clients including chefs, authors and television personalities, CBPR diversifies its services and leverages its capabilities by working to secure new business opportunities. From third-party PR campaigns to advertisements, appearances, book signings and demonstrations, these events not only increase media exposure and consumer awareness but also generate revenue.

Target brands and organizations that align with clients’ identities and standards are identified and CBPR works with brand teams, PR firms and other entities to negotiate and secure partnerships. After a contract is signed, CBPR continues to manage these projects to ensure maximum benefit, organization and brand integrity for clients.

+ General Consultation and Professional Networking

CBPR serves as general creative counsel to clients, weighing in, as desired, on everything from copy writing and design to photography, recipes, book content and more. With a clear view of the competition and other important considerations, CBPR is able to bring fresh perspective and add value to our clients’ ventures beyond traditional PR services.

Having worked with some of the top retailers, television networks, book publishers, talent agents and more, CBPR takes pride in making introductions, pitching ideas and working to leverage connections that bring new opportunities and brand diversity to clients and their projects.